Barros Laboratories Pty Ltd was first established in Australia in 1993 and was the first company to introduce teeth whitening products to the Australian market through the brand White Glo. From inception, Barros Laboratories have always set high goals and industry standards to achieve recognition in research and development technology.
Today, White Glo is one of the market leaders in Australia’s whitening toothpaste and teeth whitening markets. The original White Glo whitening system was Australia’s fastest selling whitening system – selling in excess of 1 million units. The strong success and consumer appeal of White Glo Oral Care products can be attributed to the following philosophy and promises:
INNOVATION, EFFECTIVENESS, VALUE, REPUTATION